Author Blogging Challenge picked a great prompt for today. Who is my target reader? Who is my ideal customer? I think many writers (any kind of writer) ignore this question too often.
This concept was so overwhelming at first. I thought I should just try to market to everyone. It turns out marketing to the entire planet is harder than it sounds. Narrowing down to an ideal reader is better for you and them. The more details the better, think like a sketch artist.
Who is on my Reader Most Wanted poster?
Demographics: Gender, Age, Education, etc.
My ideal reader is a fiction author blogger, who is comfortable with computers and blogging (but not necessarily an expert). The first half of my book appeals to women and the second half more so to men. They are probably 25-55 years old. Location and education is not completely relevant, an English speaker.
How will they find me?
What are their values? How will they use my book?
They value creativity, expanding on their work, and growing their book’s genre by supporting readers and other indie authors. My book will be used to save them time and build their confidence by creating a sustainable author platform.
What about my book will appeal most to my readers?
I feel the strength of my book is its supportive voice and no-nonsense approach. I don’t wax poetic about my personal philosophy. I get to the point; include a huge list of blog writing prompts, and other fun stuff to try.
How will I market to them?
This is so hard for me. I hate marketing. It still feels icky. But I know I gotta do it so…I tweet, blog, chat on Facebook, join blogathons, write and do my best to support indie authors. I try to keep up and keep in the loop my readers to new toys they can use to market their books. I look for helpful articles to fill my Twitter stream. I blog about solutions to problems I notice authors having.
Want a quick and dirty way to paint up your ideal reader? Model them after a real customer. One who adores and supports you already.
Not only have I narrowed down who I am looking for, I have defined who I am not looking for. I can stop trying to market to those people. I will spend more time on what’s working and dump what’s not. I will go over my social media to-do list and permanently mark off the non-performers. I will shower my ideal readers with praise and assistance.
And then I will go have a bacon ice cream sundae. Cause that’s how I roll.
Your turn, what is the hardest part about finding your ideal reader?